FitLife Pro, a fitness startup, wanted to launch a subscription-based digital platform offering workout videos, personalized meal plans, and progress tracking. Their biggest challenges were:

• No existing digital presence (needed both website + mobile app).

• Required subscription system with secure payments.

• Needed an intuitive UI/UX for non-tech-savvy users.

• A solution that could scale with growing demand.

They came to us for an end-to-end development solution.

Our Approach & Strategy

We took a holistic development approach, covering everything from strategy to post-launch support.

1. Discovery & Planning

• Conducted stakeholder workshops to define features and user flows.

• Built wireframes & prototypes in Figma for approval.

• Defined tech stack: React.js (frontend), Node.js (backend), MongoDB (database), Flutter (mobile app).

2. Web Development

• Designed a modern, responsive website optimized for conversions.

• Integrated SEO best practices from day one.

• Developed a subscription model with Stripe payments.

• Added admin dashboard for content management.

3. App Development

• Built a cross-platform mobile app (iOS & Android) using Flutter.

• Features: workout video library, meal planner, push notifications, and progress tracking.

• Implemented social login (Google, Facebook, Apple ID) for seamless onboarding.

• Enabled offline mode for workout videos.

4. Testing & Launch

• Performed unit testing, load testing, and usability testing.

• Conducted a beta launch with 200 users to collect feedback.

• Final launch with ongoing 24/7 support and monitoring.

Results & Impact

Within 4 months of launch:

• Website attracted 25,000+ unique visitors per month.

• Mobile app reached 10,000+ downloads in the first 60 days.

• Subscription sign-ups grew steadily, reaching 3,200 paying members.

• User satisfaction rating of 4.8/5 on app stores.

• Reduced customer support tickets by 30% thanks to an intuitive design.

Client Testimonial

“The team delivered exactly what we envisioned — a sleek platform that makes fitness accessible. Our customers love the app’s simplicity, and the website drives steady growth. This project was a turning point for our business.”
— Founder, FitLife Pro

Highlight Moment

The app was featured in Apple’s App Store “Fitness Essentials” category, giving the brand huge visibility and credibility.