FreshBrew Coffee, an online coffee subscription brand, struggled to convert one-time buyers into long-term subscribers. Their generic newsletters had low open rates and minimal conversions. The main issues were:

• Lack of personalization in content and offers.

• High customer churn rate after the first purchase.

• Low open rates (12%) and click-through rates (1.5%).

• Missed opportunities for upselling and cross-selling.

Our Approach & Strategy

We developed a personalized email marketing campaign to re-engage existing customers and improve retention.

1. Audience Segmentation

• Divided customers into segments: first-time buyers, active subscribers, lapsed customers, and high-value buyers.

• Created personalized triggers (e.g., abandoned cart, product recommendations, subscription renewal reminders).

2. Content & Personalization

• Designed dynamic email templates that pulled customer names and order history.

• Added personalized recommendations (“Since you love Colombian Roast, you might enjoy trying our Espresso Blend”).

• Crafted compelling subject lines with personalization (e.g., “Rohan, your perfect brew is waiting ☕”).

• Offered exclusive loyalty discounts to long-term subscribers.

3. Automation & Testing

• Built automated drip sequences: welcome series, post-purchase follow-up, win-back campaigns.

• Conducted A/B tests on subject lines, CTAs, and send times.

• Integrated with CRM to track customer behavior and refine campaigns.

Results & Impact

After 60 days, the results were exceptional:

• Open rates improved from 12% → 38%.

• Click-through rates jumped from 1.5% → 9.2%.

• Subscription renewals increased by +47%.

• Generated $65,000 in additional revenue from personalized campaigns.

• Customer churn decreased by 22%.

Client Testimonial

“This campaign redefined how we communicate with our customers. The personalized touch turned casual buyers into loyal subscribers. The ROI speaks for itself.”
— CEO, FreshBrew Coffee

Highlight Moment

A win-back campaign targeting lapsed customers brought 1,200 inactive buyers back, many of whom upgraded to subscription plans.