HealthNest Wellness had a beautiful website and quality products, but they struggled to rank in search engines. Most of their traffic came from paid ads, which wasn’t sustainable long term. Their challenges were:

• Low organic visibility (only ranking for 15 low-volume keywords).

• Competitors were dominating SERPs with blogs and guides.

• Website structure was not optimized for search intent.

• Lack of authoritative backlinks to build trust with Google.

Our Approach & Strategy

We built a 3-step SEO & Content Authority plan designed to improve rankings and establish HealthNest as a thought leader in the wellness space.

1. SEO Audit & Optimization

• Conducted a comprehensive SEO audit (technical, on-page, off-page).

• Optimized site speed, internal linking, and mobile usability.

• Fixed meta tags, schema markup, and alt attributes for better crawlability.

2. Keyword & Content Strategy

• Performed keyword research focusing on high-intent queries (“best natural supplements for energy”, “daily wellness tips”).

• Built a content calendar with long-form blog posts, listicles, and pillar pages.

• Created E-A-T (Expertise, Authoritativeness, Trustworthiness) content, citing medical professionals.

• Developed cluster content linking to cornerstone guides.

3. Authority & Backlink Building

• Outreached to health & fitness blogs for guest posting.

• Secured 20+ high DA backlinks from relevant websites.

• Leveraged social signals and cross-promotion to amplify reach.

Results & Impact (6 Months)

• Organic traffic grew by +265%.

• Ranked on Page 1 for 38 target keywords (including 5 high-volume keywords).

• Blog posts generated 75,000 monthly visits (previously < 8,000).

• Average session duration increased by 2.1 minutes, proving better engagement.

• Reduced reliance on paid ads by 40%, saving thousands in ad spend.

Client Testimonial

“Our website finally became visible to the right audience. We now rank alongside industry leaders, and our blog is a real traffic magnet. The agency’s SEO expertise helped us cut ad spend and scale organically.”

Marketing Manager, HealthNest Wellness

Highlight Moment

One in-depth blog article titled “10 Natural Ways to Boost Energy Without Caffeine” went viral, ranking #1 on Google within 3 months and generating 15K+ visits per month on its own.